“What’s life without whimsy?”
~ Dr. Sheldon Cooper
~ “The Big Bang Theory”
~ American sitcom
~ 2007 ~ 2019
The adorable Pillsbury Doughboy declares “I’m a Hot Little Biscuit” as he poses in front of my stovetop percolator in this monochrome capture where whimsy meets nostalgia on a summer day in the kitchen.
Poppin’ Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for Geico between 2009 and 2017) ended with a human finger poking the Doughboy’s belly. The Doughboy responds by giggling when his belly is poked (Hoo-Hoo!, or earlier on, a slight giggle “tee hee”).
The Pillsbury Doughboy was created by Rudolph “Rudy” Perz, a copywriter for Pillsbury’s longtime advertising agency, Leo Burnett Company. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury’s refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, “Say Hello to Poppin’ Fresh Dough.” Williams was inducted into the American Advertising Federation Hall of Fame in 2017.
