The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the Gospel of Jesus Christ and to meet human needs in His name without discrimination.
It is well known for its Red Kettle Campaign at Christmastime.
The Salvation Army and its mission is prominently displayed to early Christmas shoppers in front of the Moravian Book Shop in historic downtown Bethlehem, Pennsylvania in late November.
Reflections from the street, the American Flag, and “Get Downtown Bethlehem Pennsylvania,” the logo of the Downtown Bethlehem Association, can be seen in the left window.