Thursday, August 18, 2016
“I’d like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves.
I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company
That’s the real thing.
What the world wants today
Is the real thing.”
~ “Buy The World A Coke”
~ famous Coca-Cola jingle circa 1971
Summer, baseball and Coca-Cola go together like mom, Chevrolet and apple pie. And the scoreboard on the ballfield at Walter’s Park, Phillipsburg, New Jersey sparkles in June with the refreshing message of Coca-Cola, “ Enjoy! Coca- Cola, Always part of your team.”
“I’d Like to Teach the World to Sing (In Perfect Harmony)” is a pop song that originated as the jingle “Buy the World a Coke” in the groundbreaking 1971 “Hilltop” television commercial for Coca-Cola. “Buy the World a Coke” was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. “Buy the World a Coke” repeated “It’s the real thing” as Coca-Cola’s marketing theme at the time. Coca-Cola introduced that slogan in October 1969.
Coca-Cola, often referred to simply as Coke, is a carbonated soft drink produced by The Coca-Cola Company of Atlanta, Georgia. Originally intended as a patent medicine, it was invented by Confederate Colonel John Pemberton and introduced May 8, 1886.